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Why did Ssense acquire Polyvore? For its user list, most obviously. THANK YOU, #PolyvoreTeam, for betraying & selling us out /IiXbC9Eh0w- E.Go April 6, 2018 One user, Lauren Coates, started a petition to reinstate Polyvore, which has gotten more than 4,600 of its target 5,000 signatures so far. They expressed frustration at not being given a heads up and not having an easy way to save the boards they’d created (Polyvore said that users have until May 10 to request a download of their work). Many of them lamented the loss of a favorite creative outlet and a place to discover new products and brands. On Twitter and Instagram, the response from longtime Polyvore fans was swift, loud, and very, very angry.
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By that time, its website already redirected to Ssense. In a note to its “Polyfam,” Polyvore explained that its operations and app had been discontinued. On Thursday, Polyvore users were alerted to an upsetting piece of news: The website, where anyone could go to make outfit collages and mood boards, had suddenly shut down after being acquired by the high-end fashion retailer Ssense. You can also see what we’re up to by signing up here. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years.